Issue: Fernwood Fitness briefed Thinktank Media on an almighty Facebook application that would work in tandem with their existing Food Coaching programme offline.
Project: Acting as project manager, I worked closely with designers and developers and managed day to day contact with Fernwood. The app was built in an i-frame and installed inside the Fernwood Fitness Facebook page. I managed the build from its technical requirements, wireframes, design and build right through to testing and launch over a 9 week timeframe.
Impact: This app relies on very smart food and nutrient data from the Food Standards Authority of New Zealand and Australia.
It uses more than 30 databases for a high volume of queries, developed by the dev team at Thinktank Media.
Food Coach On The Go is built on algorithms supplied by Fernwood Fitness that calculate a user’s timeframe until goal weight reached.
The app includes meal and exercise planners, daily kJ intake and daily kJ burnt off from exercise; and has an interface that is utilised by Fernwood’s Food Coaches in their one-to-one weight management consultations.
Check out the live app on Fernwood’s Facebook page.