All posts in Social Media

Steal Banksy (The Art Series Hotel Group)

Art Series Hotel Group
By On February 12, 2012 In Community Engagement, Social Media, Write On Beat With Comments Off Permanent Link to Steal Banksy (The Art Series Hotel Group)Permalink

Issue: The Art Series Hotel Group wanted to run a room rate promotion to maximise occupancy during the holiday season.

 

Idea: The Series’ media agency, Naked Communications conjured up a daring ploy to hide a Banksy art work “No Ball Games” worth AUD$15,000 in one of the hotels. A competition was then run encouraging guests to “stay the night and steal the art,” with the successful thief keeping the treasure for themselves.

I contributed as an independent consultant in the early stages of the campaign – Phase One (pre-hype and early community engagement). I wrote content for publishing to the Twitter and Facebook communities in line with Naked’s social media strategy, to explain the competition, build awareness and promote the value of the prize. Topics such as Steal Banksy in the news, about Banksy himself, about the artwork and about urban/street culture and graffiti art. I also advised on social media risk mitigation / crisis planning in the event of any negative backlash associated with the campaign.

 

 

Impact: 167 pieces of media coverage
5000+ page views to www.stealbanksy.com.au
#banksy trending on Twitter day one
highly engaged community through story-telling and hype

View a recommendation on my contribution to this campaign from the Series, on LinkedIn.

Social Media Speaker (Small Business Victoria)

By On November 12, 2011 In Public Speaking, Social Media, Thinktank Media With Comments Off Permanent Link to Social Media Speaker (Small Business Victoria)Permalink

Katrina Higham (foreground) and I speaking on social media tools and tactics for small business.

Thinktank Media facilitated a “social media hands on workshop” to 150 participants at the Small Business Festival in August, 2011.

With three stations, it covered different aspects of social media for small business, from strategy, to setting up a Facebook page, to Q&A.

I spoke alongside a few of my colleagues at Thinktank Media, including my colleague, Katrina (pictured).

I developed content for the strategy phase of the workshop and with Katrina, delivered this to three groups of 50 as they made their way around the stations.

Visit the Small Business Victoria website.

Why We Love Melbourne (Renzella Group)

Twitter bird & #whywelovemelbourne tweet
By On September 11, 2011 In Community Engagement, Social Media, Thinktank Media With Comments Off Permanent Link to Why We Love Melbourne (Renzella Group)Permalink

Issue: Renzella Group, owner of the family-friendly Easystay Apartments, the flash packer’s Claremont Guesthouse and upmarket corporate favourite Hotel Charsfield, wanted to create brand awareness in social media and engage with travellers online when they’re deciding where to stay in Melbourne.

Insight: With a very small budget for all three hotels, I decided to run one campaign across the three Twitter accounts that would create a meaningful conversation online that all travellers could relate to.

Idea:  What better phrase than Why We Love Melbourne to represent this community’s values and interests? The #whywelovemelbourne hashtag was created and used across all three Twitter accounts. For three weeks, a passionate community of local and foreign people who love or want to visit Melbourne was formed and a real-time stream of best-kept secrets and experiences in Melbourne ensued from people as far and wide as Europe, Canada and Brazil.

A special technology developed by Thinktank Media captured every tweet using #whywelovemelbourne, auto responding with a points tally and friendly message. Each hotel seeded clues to secret key words which scored bonus points. The winner received an iPad 2 to stay connected while travelling.

Impact: World-first gamification of Twitter using call-respond technology.
Media coverage of campaign and technology use in Connected Australia.
150+ participants
1050 hotel mentions
200 new followers across all accounts

Food Coach On The Go (Fernwood Fitness)

Fernwood Fitness Food Coach on the Go
By On August 2, 2011 In Digital, Social Media, Thinktank Media With Comments Off Permanent Link to Food Coach On The Go (Fernwood Fitness)Permalink

Facebook app

Issue: Fernwood Fitness briefed Thinktank Media on an almighty Facebook application that would work in tandem with their existing Food Coaching programme offline.

 

Project: Acting as project manager, I worked closely with designers and developers and managed day to day contact with Fernwood. The app was built in an i-frame and installed inside the Fernwood Fitness Facebook page. I managed the build from its technical requirements, wireframes, design and build right through to testing and launch over a 9 week timeframe.

 

Impact: This app relies on very smart food and nutrient data from the Food Standards Authority of New Zealand and Australia.

It uses more than 30 databases for a high volume of queries, developed by the dev team at Thinktank Media.

Food Coach On The Go is built on algorithms supplied by Fernwood Fitness that calculate a user’s timeframe until goal weight reached.

The app includes meal and exercise planners, daily kJ intake and daily kJ burnt off from exercise; and has an interface that is utilised by Fernwood’s Food Coaches in their one-to-one weight management consultations.

Check out the live app on Fernwood’s Facebook page.

Video editing (Sam Mutimer trainer, speaker)

By On January 13, 2011 In Social Media, Thinktank Media, Video With Comments Off Permanent Link to Video editing (Sam Mutimer trainer, speaker)Permalink

This footage was captured by a Thinktank intern and I was able to edit over an hour down into a 4 minute “Sneak Peek” teaser video of Sam’s social media workshops, run through Thinktank Media.